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Ono Fuses Classical Music And Rap In A Unique And Powerful Blend
By Kim from ExplosivePR, Sat Dec 10th
The man who calls himself ONO (for the One N' Only) is part ofthe post-hip hop generation of artists who grew up with themusic, but now see it as irrelevant and self-indulgent. Wheredoes hip hop go next? If 17-year-old ONO (birth name: JakeBhattacharya) has anything to say about it, the answer is backto the concert hall, with a fusion of live, classicalinstrumentation and highly personal lyrics. No gangstaposturing. Minimal sampling. And a message of hope, rage andpersonal affirmation. On his self-released debut EP "Accomplishment," ONO collaboratesand co-produces his original songs with Jason Petz (Tritonkeyboard/piano) and Yu-Min Cho (viola/violin), aka The ONO Crew,and even throws in some ukulele on closing ballad "BadExperience." The results sound like nothing that has come before. But then ONO isn't your typical teenage hip hopper. Born inCalifornia to Bengali parents, he was raised by his mother andher sisters after his folks divorced. It was a loving home, butwith little supervision as his mother struggled to support herfamily. As a young teen, ONO fell in with a tough crowd, and wastempted into being an accomplice on a liquor store robbery.Seeing that he was growing alienated from his gangster friendsas well as his family, and worried about his safety, ONO'smother shipped him off to military school, an act that may havesaved his life. It certainly kick-started his creativity anddiscipline: soon he had a notebook full to bursting and a dreamof expressing his emotions through rap. Inspired by Dr. Dre andEminem's "Forget About Dre," ONO starting turning his poetryinto lyrics.
ONO's songs became more personal and angry after a relationshipended badly, and it's these emotions that are at the center of"Accomplishment." The girl told him he'd never make it in hiphop,
and he heard similar messages from friends; ONO set out toprove them wrong. He went to his mother, who by now was asuccessful CEO of a public company, and said he knew she wantedhim to become a doctor, but that he hoped she'd support hismusical dreams. She agreed--provided he put every ounce of hisdrive and passion into music. So now ONO had a lot of people toimpress. And at the start of his senior year, he started work onhis record. The melodies on "Accomplishment" are entirely ONO's. He whistlesthem for his partners, who then play them back on piano orviolin. By fusing classical instruments with raw, contemporarylyrics, ONO wants to make music that's accessible across thegeneration gap. ONO will be appearing live on December 11 at the Burbank Hiltoncompeting against a pool of other talent search winners. And ashe starts college this fall, he’s also beginning work on afull-length album to be titled “The World Will Listen,” againwith the ONO Crew, and lining up live appearances. He’s lookingfor singers, rappers and producers for collaboration, and arecord label to help fund and market the disc. ONO's music has been heard at Club Diesel in Anaheim, atDisneyland on his grad night, and at his page,http://www.myspace.com/onorecordsmusic. Tune in there to hearthe new face of hip hop, and help ONO prove to his mother andeveryone who doubted him and did him wrong that when you followyour passion, you can change your own world, and the oneoutside. He remains deeply family oriented, and devoted to thepeople who supported him. ONO's "Accomplishment" features the songs “Accomplishment,”"Ride Or Die" and "What Pain A Traitor Brings." Review copiesare available by request and hi-resolution images are on themyspace page. ONO is available for interviews in the SanBernardino area, or by phone or email. EmailDeepfriedboy@aol.com or call (760) 908-4160 for more info. About the author:None
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